Building the foundation
I joined Twine right at the time when we’d kicked off work with the design agency, Huge. They were helping us do research, and establish a logo, color palette, and UI patterns that we could start with to build a native iOS app and a web app.
The challenge
Design and build a native iOS app that would allow couples to successfully create joint investment accounts from their iOS devices. We also needed a web app, a marketing site, an email system, and advertisements.
The team and my role
My role on the team was Senior Designer. Outside of the initial engagement with Huge, I worked directly with Cassidy Clawson, the creative director and who was also my manager and later the team grew to include additional design consultants and a UX Researcher. Working at Twine with our small, tight-knit team kicking off this new product backed by John Hancock was one of the highlights of my career.
The result
When we launched in the App Store, we were delighted when we were featured for the first time. Other points of recognition that Twine received during its time in the App Store were:
- Apple Editor’s Choice Award 2018
5x Apple App of the Day
- 4,500+ Reviews (4.5 ★)
