Bit is a fictional company that I wish were real. It is a bank that cares about design, and understands how important it is to the customer's experience as a whole. Bit wants everything they make to have a thoughtful, meaningful design that fits in with their forward thinking mission.
After seeing that the new credit cards my partner and I received a couple of days ago were bright red, heavily patterned, and cluttered, just like a couple of our older cards, I decided to make designing a better looking credit card my next brand design challenge.
I almost went with the name Pixel when my partner suggested Bit. I could instantly see going in a technical, futuristic direction with the design, and I liked that it was only three letters long. I didn't spend too much time finding a typeface since I knew I wanted an 8-bit one.
Right after finishing the card and logo, I wanted to see how the letterhead might look. Doing this determined even more of the branding, including the monospaced body text, and the large, 8-bit, yellow lettering in the background.
5 colors, logo rules, type suggestions, and card styles.
Some banks are working hard to improve their services and their design, which is really great to see. I've been a Simple customer since 2012, and I love what they do.